wefox Founding Partner of World's First Kitemark For Digital Responsibility

Corporate responsibility in the Digital World

wefox, the Berlin-based digital insurance company, is a founding partner in the world’s first kitemark for digital responsibility. With the launch today of the Digital Trust Label, wefox brings corporate responsibility to the digital world.

wefox Founder and CEO, Julian Teicke, said: “People want to feel secure in the knowledge that their data is being used responsibly, respectfully and reasonably. The Digital Trust Label establishes a two-way relationship between us and the customer, and takes proper care of our customers' information. It is the foundation of building trust. This is also an opportunity for Europe to show the rest of the world how data privacy should be handled. We are the role models for the next generation of tech companies.” 

Adopting digital responsibility and embracing digital trust are among the new requirements for companies to stay competitive, according to the SDI Foundation. The launch of the Digital Trust Label will enable consumers to better-identify trustworthy services, while giving organisations the opportunity to convey their credibility at a time when digital transparency and accountability are of growing importance.

Created in Switzerland with inclusivity in mind, the Digital Trust Label was designed from a user perspective and adopts insight from an audit based on 35 criteria across four dimensions – security, data protection, reliability, and fair interaction (including notifying the user about the use of automated decision-making). It looks to indicate the trustworthiness of a digital service in a clear, visual, and jargon-free way.

wefox is supporting the initiative, as one of seven founding partners, to drive trust and encourage maximum transparency in the insurance industry, in an era in which use of data is becoming more commonplace and indeed crucial to ensuring competitive and ‘real time’ cover.

Julian believes customers will - in a matter of time - only do business with companies which give full access to their information, and stands as a firm believer that the customer should own their data – actively building the tech to ensure customers can retain and control their data, especially important as we enter the fourth data revolution in which the “Internet of Things” will become even more commonplace.

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About wefox


wefox. Insurance. But simple. Europas digitaler Versicherer Nr. 1.

wefox ist ein digitaler Echtzeit-Versicherer. Makler*innen können innerhalb weniger Minuten papierlos Versicherungen für ihre Kund*innen abschließen. Schäden werden digital gemeldet und in über 60 Prozent der Fälle noch am selben Tag beglichen. Policen sind in Deutschland, Italien, Polen und der Schweiz erhältlich.

Der innovative digitale Versicherer wird von CEO Julian Teicke geführt. Zu den Partnern von wefox zählen als führender Rückversicherer die Munich Re sowie der Softwarekonzern Salesforce. Bislang investierten globale Investoren wie die japanische SBI Investments Ltd., Mubadala Ventures aus Abu Dhabi, CreditEase, Target Global, Ashton Kutcher's Sound Ventures, Speedinvest sowie Horizons und iD Ventures aus dem Silicon Valley einen dreistelligen Millionenbetrag.


wefox. Insurance. But simple. Europe's No. 1 digital insurer.

wefox is a digital real-time insurer. Brokers can conclude paperless insurance policies for their clients within a few minutes. Claims are filed digitally and settled on the same day in over 60 percent of cases. Policies are available in Germany, Italy, Poland, and Switzerland.

The innovative digital insurer is led by CEO Julian Tecke. As a leading reinsurer, wefox' partners include Munich Re and the software group Salesforce. So far, global investors such as Japan's SBI Investments Ltd, Mubadala Ventures from Abu Dhabi, CreditEase, Target Global, Ashton Kutcher's Sound Ventures, Speedinvest as well as Horizons and iD Ventures from Silicon Valley have invested a three-digit million amount.